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Post by ashik54 on Dec 31, 2023 9:27:55 GMT
It became increasingly difficult to justify why our costs were so much higher than those of our competitors. Devaluation: More and more business owners are hiring an agency, for example, to buy paper cartons. They've been burned by crappy agencies long enough that they don't want to risk investing more in your agency, no matter how great your reputation or track record is. I have no doubt that the constant stream of spam and ads for cheaper solutions is devaluing our industry. Efficiency: As a great agency, we often outworked ourselves. Once the website, marketing, and advertising efforts took hold, it was easy for the company to push us aside and take over. We were never a process management agency, so it was easier for them to fire us. Running a good agency is Email Data exhausting. Selling, justifying, negotiating, turnover, collections—it slowly eats up every minute and dollar until you don't even know what your job is anymore—or can you go on? And now, enter AI. AI is already burying agencies Let's take a look at some of my expenses as a marketer and how GenAI replaces them: Content: ChatGPT is a product that costs $20 per month. That $20 a month (plus Grammarly) has wiped out thousands of dollars I was spending on copywriters. I can even upload an infographic and encourage it to write a comprehensive article, which gives me 90% of what I need. Photos and Videos: The AI and ML algorithms on my iPhone have made it so that I can take or touch up photos or videos as good as my photographers or videographers did… wiping out thousands of dollars. I can even get an AI head shot now. AI image creation will destroy the stock photo industry.
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